Rowe Design & Row by Rowe

Diversification: Targeting a New Audience

PROJECT SCOPE
naming & branding
customer experience
packaging system
web & content development

This local interior designer asked Deuce to brand her exclusive high-end interior design business, but also had the idea of starting a business that would offer mail order interior design. Based on two different target audiences, Deuce created two identities that offered synergy, but each with their own unique sensibilities. Deuce focused on a younger, DIY audience for this new concept. Each business got its own distinguished name, identity and website. We worked closely with Lisa Rowe to develop a fleshed out workable design-in-a-box business, including a comprehensive website and packaging system.

Comments are closed.