Natureland

Creating Value and Brand Loyalty for Import Olive Oils

PROJECT SCOPE
rebrand & identity
positioning
packaging system
web & content development

Natureland hired Deuce to help build a brand for this new line of olive oils. We knew the product would need to shine in today’s competitive olive oil market that is dominated by Italian and Spanish oils. Deuce opted for a clean, modern look to help bottles stand out on grocers’ shelves. Deuce also strategically positioned the product as an “import from Chile’s rich olive producing regions” in an effort to create value for the oils from those regions where the olives are grown. Deuce is currently working with Natureland as they expand with new varieties.

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