Deuce developed the branding and strategy for this private label beef program before it was introduced to the U.S. market. Deuce worked with a Florida-based distribution/wholesale company in conjunction with the Canadian Beef Information Center (BIC) to develop a program that educated consumers and retailers about the benefits of Canadian-raised beef. We designed a full-scale retailer support and point of sale program that was rolled out nationwide to support grocers’ who signed onto feature High River Angus in their meatcases.
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