Hazen Jewelry

Aligning a Brand for Growth

PROJECT SCOPE
rebrand & identity
customer experience
web & content development
photo shoot art direction

The young designer behind this modern, yet eclectic line of costume and semiprecious jewelry hired Deuce to rebrand her company with a more sophisticated edge. Hazen Jewelry began as a hobby for the then-high school-aged designer, but as she prepared for her departure to college, it was only natural that the line graduate to the next level as well. We worked with a local fashion photographer to capture the colorful and playful nature of the line, using the lifestyle photo shoot as the focal point of the new website that perfectly captured the personality and liveliness of the baubles.

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