F&M came to Deuce with a big idea for a European style bistro featuring an extensive menu, bar, patisserie, and flower shop. Deuce focused on a female audience and created a brand that spoke to them. Located at CityCentre, a popular outdoor shopping mall, including high-end chain retail and restaurant concepts, we decided F&M needed a standout artsy, independent image. Deuce chose a name and identity inspired by the goddess of art and the goddess of flowers, creating the story of two unexpected friends, which later extended through every aspect of the restaurant, including the space itself. Deuce brought in designer, Laura U to continue that synergy with romantic, eclectic interiors.
Deuce Creative 1518 Washington Avenue, Suite G Houston, Texas 77007 Phone 713 863 8633 Fax 713 863 8647
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