The Rand Group engaged Deuce to help reposition the brand and create effective messaging geared toward their audience.

Midsize companies who are merging, rightsizing or upgrading their software and accounting systems

Deuce worked closely with the executive team at The Rand Group to understand the firm’s process, expertise and current marketing communications tactics. Deuce recommended that the firm be positioned as a specialist in accounting and business processes as opposed to selling products. Deuce worked with the CEO to develop key messaging and a brand story around the company’s expertise, which carried through to a web campaign, brochures and event marketing collateral over the course of the next few years.

Over a three-year period, The Rand Group achieved Gold Partner status from Microsoft in addition to many other awards for outstanding service. They went from one office to four, opening up satellite offices in Austin, Atlanta and Chicago, tripling the size of their team and tripling revenues.