Deuce was charged with developing a creative campaign that aligned the bank with a new audience while continuing to cater to an audience that strived for financial freedom.

Consumers and entrepreneurs with high household incomes, an upwardly mobile audience.

To develop a cohesive creative campaign strategically targeting an affluent demographic while simultaneously developing brand standards that would align the bank for rapid growth.

Over a three-year period, Patriot Bank has grown from three locations and $181 million in total assets to 13 locations and $948 million in total assets. Patriot Bank continues to be one of the fastest growing banks in Texas.