| Objective
Laura Umansky engaged Deuce Creative to help position the brand and create brand awareness in Houston and abroad. |
Target Audience
Real estate developers in Cabo San Lucas and Houston, gift shoppers, and affluent men and women seeking interior design of their homes and/or second homes |
Strategy
Given the different target audiences for this project, Deuce recommended that the company market itself as two separate divisions. Complimentary yet unique identities and taglines were developed and the website mimicked this strategy. |
Results
“Since partnering with Deuce in 2006 we have grown a new business by a projected 420% at the end of 2008. With their help we continue to foresee our growth to increase by over 100% through 2010! We have seen an increase in the number of interior decorating jobs since 2006 and an increase in the size of the jobs and the quality of our clients.” -Laura Umansky, Principal and Designer |
