Deuce was hired for a multiphase engagement to rebrand Champion Technologies starting in 2005. As a fast growing global company with thousands of employees the brand message had become diluted.

Champion's audience includes engineers and decision makers from current multinational oil and gas exploration clients, potential clients, and Champion's team members.

To rethink the sales & marketing approach, bring consistency and standards to key marketing initiatives across the globe, and align Champion with their clients' growing concerns regarding "going green". We developed a color palette inspired by the environment, fresh graphic treatments and environmentally-friendly paper choices for marketing collateral and introduced those world-wide at industry trade shows along with completely rethought trade show environments designed by Deuce.

The campaign has been in effect since 2005 and Champion has experienced exponential growth and brand equity during our partnership. With the help of their global marketing team the initiative has transformed all communications into one unified look and feel.