BUZZ
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buzz going about our clients and what makes them
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the news and around town. See what Deuce and our clients
have been up to lately, and how we are keeping our clients
on the top of the heap.
HBJ IN-DEPTH
REAL ESTATE: Appeal To Women Targets Growing Market
September
26, 2005
Houston Business Journal - When Houston-based Juliet Homes began its first
single-family residential project, Ball Park Plaza, in the underdeveloped
east side of downtown, the company's owners had no idea this project would
be its top-selling development to date.
Aimee Smith, marketing director
for Deuce Creative, was part of the team that designed
Juliet's latest campaign appealing to woman homebuyers.
The firm implemented a creative theme that will speak
to women -- a demographic she says is not being spoken
to by other builders -- through language, graphic elements
and color stories... see full-length
HBJ article
