On the heels of a name simplification and logo refresh, Transwestern hired Deuce Creative to lead a branding campaign that included corporate brand standards, website, corporate brochure, and Intranet redesign. Deuce helped develop a host of new core marketing tools as a part of the initiative including a mission statement, elevator pitch, proposal templates, stationery and signage standards that were rolled out nationwide for implementation by their 1500 team members. The brand standards brought more consistency to the communications efforts of their regional offices and cut costs by making concise, professional marketing materials available to all.The website and corporate brochure brought the core values and the entrepreneurial spirit of their company to life.
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