Deuce Creative was engaged by Icon Bank while the founders were still “in organization”. We worked to develop an identity that was bold and unique. Our positioning strategy focused on a new era in banking, intimating a new kind of bank. We worked on a myriad of projects from their initial prospectus packaging to their consumer collateral and website design. Our approach mirrored the bank’s philosophy which was focused on the needs of their clientele of authentic, hard-working small business owners.
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