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| If it’s been more than three years since you last rethought your
marketing strategy, it’s that time. Never had a plan? It is
never too late—we should know, our first marketing plan was
written on a cocktail napkin. Don’t think of this as a report. Think
of this as a list of things to do to increase sales. A good plan is
exactly that—an action plan. So don’t get bogged down with
statistics and data, get straight to the point. Where are you now?
Where do you want to be? How are you going to get there?
And lastly how much will it cost? |
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| If you ask everyone on your sales team what the mission and
vision statement of the company are, will they all say the
same thing in unison? Chances are they won’t. Just because
you have a strong vision doesn’t mean your team understands
it and your company’s success starts with a clear sense of
purpose. Make it official and craft the statements that will help
build unity and brand momentum and incorporate them
wherever and whenever you can. When they don’t lose sight
of their purpose, your team is more likely to make better
decisions and build a solid reputation for the company. |
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| Arm your team with a strong brand. If don’t give them
resources, they will create their own. Trust us, not a
good solution! Reinforcing your brand throughout your
organization means consistency starting on the ground
floor up. Don’t underestimate the power of daily
correspondence, presentations and email marketing to
build brand equity. Graphic standards manuals put
teams on the ground—on the same page—and eliminate
Ad-hoc marketing pieces, which are quick solutions
that are later costly mistakes for organizations. |
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| Your company’s image is one of the most important tools when it comes to building credibility, if not the most important tool. After all, your brand is the first thing the audience encounters. Believe it or not, you do make an impression before your customer even buys anything from you. Make sure it is the right impression. Let Deuce help give you an image that is fresh, recognizable and, most importantly, consistent. It may be time to rethink your packaging. That goes for not only your products, but your company, too! |
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| It’s second quarter and you can’t remember the last time you heard from client X about starting a new project? Maybe it is time to get creative. This is the year to finally get that newsletter off the ground because, now that you think about it, you probably haven’t heard from client Y or Z in a while. Let them know what they are missing with a newsletter about your company, better yet, if it is a good fit, feature one of them in it! As technology advances, so does your audience. So should your marketing. Deuce can help your company keep up with the times by generating strategies that will maintain the interest of your ever-changing audience. Don’t have an electronic newsletter or email blast template? Shame on you! |
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| This year, make your company’s presence known. Awareness
is key when it comes to building a great brand—people need
to know who you are! Bring your brand to life. Your mission
and vision statements are who you are as a company now let
Deuce create a story about you and tell it to the world.
The world may be going digital, but nothing says “experienced”
more than a well done corporate brochure or annual report.
What better way to tell your story than in a book? |
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| The Deuce Brand Binder—it’s truly the gift that keeps on giving!
Our little brown binder contains all of the details of your brand,
from stationery mechanicals, PMS colors and fonts to the specifics of your logo.
It’s a small binder but it packs a lot of power, it is a mini graphic
standards for small to mid size businesses. If you already have an
identity, this little binder is the perfect way to ensure it remains intact. Email littlebrownbinder@deucecreative.com for more information. |
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| So, you have all of your ducks
in a row and you’ve established your positioning. Now it is
time to get the word out. No, they won’t just find you! Let
Deuce create an ad campaign that tells a story about your
company and be sure that the message you are telling to the
world actually matches your company. Go bold on a billboard
and hit your target with direct mail. |
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| Resolve to do your part in saving the Earth.
From environmentally-friendly papers and
processes to web marketing (a great way to
connect with that evolving audience of yours)
Deuce has plenty of solutions when it comes
to being more globally conscious and aligning
yourself with a like-minded audience. |
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This year you were going to document the projects you have worked
on and finally get those testimonials, remember? Here are some tips
for getting the most out of them:
• Have a consistent format to go by.
• Use full names and titles of clients to help build credibility.
• Know what potential clients are looking for and have your
testimonial speak to your strengths in those areas.
• Start documenting all projects from the beginning, in hopes that they will
turn into a brilliant testimonial. It will save you time in the long run!
• Have Deuce create a professional look and feel and incorporate
them
into your website. |
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| Think about your website like your office or your store. Clients
shouldn’t have to dig deep to find something to buy or a person
to help them. Okay, maybe your website is awesome, but maybe
it needs some rethinking. Organizations change, trends change
and your website should to BOOT! Think of it like a spring
cleaning. Reorganize, get rid of the things that don’t fit and
think about adding a layer. Let Deuce help you add more content
to the site. When you are too close to things you can’t see them
as clearly. We can help edit and craft copy that will get you
noticed on the web. |
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| Stop, take a look at the big picture. You still have 250 sheets
of letterhead with that old logo that your brother-in-law created for you when you
were just getting the company off the ground. RECYCLE IT. And get those last items
that need your upgraded image printed, designed or uploaded onto the web. If you still haven’t used all that letterhead, chances are you won’t,
because you just plain hate it! Your thirty-year-old boss thinks there is no need for
printed letterhead? Think again. You need electronic and printed versions even in this Digital Age. |
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